Privacy Policy

Last Updated: November 8, 2025

This Privacy Policy explains how Atlas Training Company, (“Atlas,” “we,” “us,” or “our”) collects, uses, and protects personal information across all of our brands, programs, and online properties, including:

Atlas Training Company

Atlas Training Gym

Atlas Training Club

Atlas Wellness Retreats

AtlasTrainingCo.com, AtlasTrainingGym.com, AtlasTrainingClub.com, and related subdomains (collectively, the “Sites”)

By using our websites, mobile applications, digital platforms, or participating in our programs (collectively, the “Services”), you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect information that helps us operate our business, deliver our services, and communicate with you effectively.

a. Information You Provide Directly:

Name, email address, phone number, and mailing address

Billing and payment details for purchases or subscriptions

Health, fitness, or wellness information voluntarily shared through coaching programs or assessments

Communications, inquiries, and feedback submitted through forms or email

b. Information Collected Automatically:

Device type, browser, and operating system

IP address and general location data

Pages visited, time spent on site, and referring links

Cookies, pixels, and analytics identifiers used to personalize your experience and improve our Services

c. Information from Third Parties:

If you sign up through a partner platform (e.g., Everfit, GoHighLevel, Wefunder, or payment processors like Stripe), we may receive limited information necessary to manage your account and transactions.

2. How We Use Your Information

We use personal information to:

Provide, customize, and improve our Services and programs

Process payments and manage memberships or subscriptions

Send relevant updates, newsletters, and promotional communications

Deliver coaching, training, and community features

Comply with legal obligations and enforce our terms

We never sell your personal information.

2a. Text Messaging and Communications

If you choose to provide your mobile number, Atlas Training Company may send you transactional and marketing text messages—such as appointment reminders, account notifications, promotional offers, or updates about our programs.

By providing your phone number and opting in, you consent to receive text messages from us. Message frequency may vary. Standard message and data rates may apply. You can opt out of text messages at any time by replying STOP or following the unsubscribe instructions included in our texts.

We will never share your phone number with third parties for their own marketing purposes.

3. How We Share Information

We share information only as needed to operate our business:

Service Providers: Trusted vendors that assist with payment processing, email delivery, hosting, analytics, and marketing automation

Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of that transaction

Legal Requirements: When required by law, regulation, or valid legal process

All third-party partners are required to safeguard your information in accordance with applicable privacy laws.

4. Data Security

We maintain appropriate administrative, technical, and physical safeguards to protect your personal data against loss, theft, unauthorized access, disclosure, alteration, or destruction. However, no online system is completely secure, and you share information at your own risk.

5. Your Rights and Choices

Depending on your location, you may have the right to:

Access, correct, or delete your personal information

Opt out of marketing emails by clicking “unsubscribe” at the bottom of our messages

Request data portability or restriction of processing

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze site traffic.
You can adjust cookie settings in your browser or decline non-essential cookies through our cookie banner where available.

7. Data Retention

We retain personal information for as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

8. Children’s Privacy

Our Services are intended for adults 18 and older. We do not knowingly collect personal information from children. If you believe a minor has provided data to us, please contact [email protected] and we will delete it promptly.

9. International Users

If you access our Services from outside the United States, you consent to the transfer and processing of your information in the U.S., where data protection laws may differ from those in your jurisdiction.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a new “Last Updated” date.

11. Contact Us

For questions about this Privacy Policy or your personal information, please contact us:

Atlas Training Company
700 E Tahquitz Canyon Way, Suite 1

Palm Springs, California 92262
[email protected]
www.atlastrainingco.com